95-894 Agile for Product Management
6 units, Carnegie Mellon University
Product Managers of software productcentric companies serve their customers with great purpose. While they hold profit and loss accountability to drive line of business performance, they are more successful when they Have clarity on who their stakeholders are, and set goals in service to their needs Connect people with a vision, and clear measures of product and business success Find the right mix of markets and innovations under investment budget constraints Deliver the best value now amidst stiff competition and inherent complexity of getting to market Prove resilient to absorb sudden change in direction, technology and other complex market conditions Balance RD and need for lowering operating costs at the expense of sales growth Create sticky relationships as they involve real users and customers in product development to find what is most useful Company executives have been challenging their business and technology organizations, and lines of business to create greater agility in product delivery. We will learn what is unique about Agile Product Management and why these jobs are in such high demand. While the history and reasons for this push for Agile Methods are many many of which we explore as the foundation of our course this executive push for continuous improvement in product delivery presents great opportunity for Agile Product Managers to leverage important new strategies, and to truly partner in collaboration with technology teams in ways that create new, highperformance centers in the organization optimized for value creation and resiliency such vitality under traditional Waterfall and Iterative organizations was not possible.
Prerequisites: none listed
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