95-794 Tech Startup: Market Discovery
6 units, Carnegie Mellon University
The first three years of a technology startup are the most critical when the companys DNA or trajectory is set. Too few entrepreneurs appreciate this fact and, as a result, many start without the essential skills talents and capabilities needed to set the company on a successful path. Some of these entrepreneurial skills can only be learned through starting and growing a business while others can be learned. This course attempts to bridge the challenging gap between learning and doing entrepreneurship. We introduce you to an essential skill of market discovery or learning to create, develop and evaluate your concept of your business. Is my idea a real innovation Is it also a business or a product or neither How do I know how big the market is for my product What are the technology market and competitive risks in my idea and how do I assess them Can I compete Can I sell it How When Where Students will have the opportunity to apply their newfound practical skills gathered in part from lectures from experienced entrepreneurs and investors to case studies roleplaying and solving actual problems of local tech businesses. The best way to learn entrepreneurship is by doing, which is why this course will use truetolife scenarios as the anchor for the course. The class will be divided into 4 teams will focus on a company that is either 1 a student idea for new startup, 2 an existing startup ideally local or 3 a hypothetical startup proposedconceived by the students, the professor or both.
Prerequisites: none listed
Courseweave needs JavaScript to show sections, workloads and planning tools.