94-732 Managing Disruption in Media and Entertainment

6 units, Carnegie Mellon University

In this course we will analyze how cheap and powerful computers and communication networks can change both marketing practice and the structure of industries. We will analyze these issues in the context of the entertainment industries ¿ publishing, music, and movies. However, my goal is that the underlying principles will be generalizable across a variety of industries.

Prerequisites: none listed

Offered: Spring 2027, Spring 2026

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