94-432 Business Intelligence & Data Mining SAS
6 units, Carnegie Mellon University
With the proliferation of Web 2.0 making inroads into the enterprises and industries, the ability to understand, analyze and interpret businesses from Big Data has become increasingly more important today. This class aims to equip you with highly demanded business analytics skills in the current job market. The course will focus on extracting business intelligence by leveraging firms business data as well as online social media content for various applications, including but not limited to search engine marketing, social media analytics, crowdsourcing management, market analysis and demand estimation, social network analysis, customer segmentation, customer relationship management CRM, web mining and health care management. The class will be handson and the emphasis will be placed on the knowhow aspect how to extract and apply business intelligence to improve business decision making and marketing strategies. We will analyze realworld business data from Fortune 500 companies using various business intelligence tools, primarily SAS Enterprise Miner. Time permits, we will also introduce some advanced economic and predictive models in analyzing digital markets. Prior programming skill is not required. Throughout the class business insights from several market leaders such as Google, Microsoft, Amazon, Travelocity, Netflix, Uber, Yelp and Facebook will be revealed.
Prerequisites: none listed
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