93-877 Strategic Communication for Arts and Entertainment Management

12 units, Carnegie Mellon University

This course strengthens advanced writing and speaking skills for leadership roles in museums, galleries, performing arts organizations, and entertainment enterprises. Students learn to develop strategic, data-informed communications tailored to diverse stakeholders. Through focused practice in structuring information, crafting clear and persuasive narratives, designing purposeful visuals, and presenting with confidence across in-person and remote settings, students refine their written, visual, vocal, and nonverbal communication styles. The course also addresses media engagement and the responsible use of generative AI. Collaboration is a key component of the course, supported through small-group exercises, peer feedback, and team presentations. By the end of the semester, students are prepared to produce polished professional documents and deliver strategic presentations that support decision-making.

Prerequisites: none listed

Offered: Spring 2027, Fall 2026

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