93-876 Television Marketing and Advertising

6 units, Carnegie Mellon University

The course is designed to provide a comprehensive look at one of the most powerful mediums in existence today: Advertising and Marketing on broadcast and cable television. Focus will be given to the marketing of television shows and channels. The class will also focus on how digital technology is changing the television landscape for businesses viewers and marketers. The history of advertising on television and what the future of the industry might be will be examined and an emphasis will be on the marketing implications of the convergence of the TV and the computer. The class will encompass both the marketing of television to the viewer and how advertisers are finding new ways to use television to reach viewers. ...Read More

Prerequisites: none listed

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