93-853 Digital Innovation and Entrepreneurship

6 units, Carnegie Mellon University

The class will examine the business models distribution philosophies and the physics of media as they apply to for-profit entertainment companies. Students will identify opportunities for using technological innovations to drive company growth and give studios networks or other media industry parties a competitive edge. The class will also examine media business models of the past present and future and examine real-world successes and failures. Students will be asked to predict whether digital product innovations will actually succeed or fail in the marketplace. ...Read More

Prerequisites: none listed

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