93-848 Festival and Event Management: Theory & Practice

3 units, Carnegie Mellon University

In Festival Management Theory and Practice, participants will learn the fundamental aspects of planning and managing festivals and events. The course will explore the role of the arts festival, operational and logistical processes, marketing and communication strategies, programming practices performing, visual and multidisciplinary, community engagement tools, evaluation methods and other best practices in the festival management realm. Participants will learn to define the fundamental inputs and outputs involved in planning and conducting festivals and events, identify marketing strategies and partnerships to effectively leverage a festival, understand the role of festivals in building audiences and communities, and assess organizationaloperational structures, strengths, and weaknesses.

Prerequisites: none listed

Courseweave needs JavaScript to show sections, workloads and planning tools.