93-711 Entrepreneurship in Creative Enterprises

6 units, Carnegie Mellon University

This course is an introduction to the characteristics of an entrepreneur and how these characteristics relate to the entertainment industry. The course will include discovery of the characteristics of a successful venture and discussion on the aspects of failure. By reviewing the forprofit model, it will become apparent how this model can be successfully applied to the nonprofit world. The proper identification of opportunity and avoidance of threats will allow the enterprise to win. The class will focus on what are the qualities and characteristics of an Entrepreneur and what it takes to be successful in an entrepreneurial venture. Class exercises, lectures and guest speakers will focus the students on preparing a case for a launch of an entertainment project. The class will study the startup of businesses in technology, entertainment, traditional and franchising industries.

Prerequisites: none listed

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