90-869 Special Topics: New Technology Commercialization: Public Policy Strategies
12 units, Carnegie Mellon University
During this projectbased class, students will develop nonmarket strategies for realworld clients. As defined, by David Baron, The nonmarket environment consists of the social, political, and legal arrangements that structure interactions among companies and their public. This class will focus on nonmarket strategies at the intersection of new technologies, public policies, and business. Entrepreneurs and innovators interested in commercializing technology in the biomedical, energy, transportation, information technology, robotics, aerospace, food, healthcare, and other industries require more than knowing whether a technology works and the potential market. Nonmarket factors such as regulations, standards, and grants influence product, price, location, research, development, and testing, and other decisions. As a result, public policies provide both opportunities and challenges for the commercialization of an invention. Only by recognizing these opportunities or overcoming these challenges can an invention become a commercialized innovation.
Prerequisites: none listed
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