90-844 Change Management for Innovation

6 units, Carnegie Mellon University

How do companies avoid going the way of Kodak, Nokia, Blockbuster and Borders In each of these cases, the companies enjoyed early success and grew quickly to positions of market dominance. But that growth came at a cost they became overly focused on the internal control systems required to manage growth while seeking to shape their market to perpetuate their dominance. All in cases, they were failed to detect fundamental shifts in both competitor behaviours and market preferences. These shifts were driven by changes in technology. Today there is a different set of dominant players that are very aware of the reasons for the failure of their predecessors. How are they looking to avoid going the same way This is a new course which looks at strategies being used by companies such as Microsoft, Amazon, GoogleAndroid and Apple to grow their businesses in ways which do not rely on control but on the two constants for success change and continuous innovation. Particular attention is paid to two critical success factors leadership and knowledge management. The course focuses largely on case studies, looking at them through some theoretical lenses.

Prerequisites: none listed

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