70-489 Product and Service Innovation
3 units, Carnegie Mellon University
The idea of differentiation is core to business success, and productservice innovation is the primary solution to how to differentiate a companys product and service offerings. This course overviews the practice of innovation, the howto of identifying opportunities, understanding the holistic set of product benefits desired by users and other stakeholders, and translating the valued opportunity into product specifications. The content of this course overlaps with contemporary concepts of design thinking, blue ocean strategy, and lean startup. Educational Objectives As a result of this course, students will be able to 1. Specify steps and work to be performed for productservice innovation 2. Experience in gathering and interpreting qualitative data 3. Identify multiple dimensions of value based on customer insights 4. Define a product andor service as a result of the value derived from customer insights.
Prerequisites: none listed
Courseweave needs JavaScript to show sections, workloads and planning tools.