70-306 Introduction to Product Management
3 units, Carnegie Mellon University
Over the past decade or so, the role of the Product Manager has become increasingly important in technologydriven firms. The Product Manager is often considered The CEO of The Product, in that they have overall responsibility for shipping the right product, to the right set of customers, at the right price, through the right channels, in a way that generates value profit for the company and value for their customers. Its a challenging job, and one that requires a broad range of expertise. This course introduces the primary decisions that a Product Manager needs to make, the tasks that they need to complete in order to make those decisions effectively, and the organizational dynamics that they need to be able to read and understand to drive their initiatives through to successful completion. In addition to understanding the milieu in which Product Managers operate, the course introduces tools and frameworks for evaluating alternatives and making effective productrelated decisions.
Prerequisites: none listed
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