53-612 Guest Experience in Theme Park Design
9 units, Carnegie Mellon University
Students will research the history of the Themed Entertainment Industry and study critical phases, including conceptualization, design, building, management, and delivery involved in creating the total themed entertainment experience. The class will focus on the importance of creating the total guest experience. Discussions on story and storytelling will address the different aspects of both franchise and original stories. The class will also examine the role of architecture and technology and how they are crafted to enhance the overall guest experience. Students will explore the importance of communication and collaboration across all disciplines and the high professional standards required in every phase of the entertainment industry. Managing creativity and risk-taking, fostering a culture of team support and trust, developing presentation skills, and providing valuable peer reviews will all be part of the curriculum. Students will individually complete various short assignments, research, and presentations. Students will also work in teams made up of multiple disciplines and backgrounds. Assignments will include evaluation of experiences in existing theme parks, proposing a concept for a ride or experience deriving inspiration from a list of options provided by faculty, and developing a design project such as an expansion to an existing theme park, a new restaurant, hotel or other architecture added to an existing complex, a new event or attraction which would include a water, sound and light spectacle or a large scale 'Disney Parade' event. Students and faculty will jointly choose design assignments based on the class's needs, interests, and composition. The constantly evolving nature of the industry will provide opportunities for topics of discussion that both faculty and students will identify.
Prerequisites: none listed
Offered: Spring 2027, Fall 2026, Spring 2026, Fall 2025
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