49-852 Agile Marketing for New Ventures

6 units, Carnegie Mellon University

This course will cover how to formulate marketing strategies that lead to successful products. It will include how marketing strategies are adapted for high tech innovations and products including addressing strategic market planning, functional expectations and tactical considerations. Topics include strategic market planning, positioning, types of alliances needed for moving from innovation to product acceptance, breakthrough versus incremental innovation marketing, and measuring marketing effectiveness. Priority registration will be given to Technology Ventures MSTV students.

Prerequisites: none listed

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