49-766 Agile Marketing for High Tech Innovation

6 units, Carnegie Mellon University

Agile Marketing for HighTech Innovations will cover how to formulate marketing strategies that lead to successful products. It will include how marketing strategies are adapted for high tech innovations and products including addressing strategic market planning, functional expectations and tactical considerations when using marketing tools. Topics include strategic market planning, market orientation, types of alliances needed for moving from innovation to product acceptance, understanding hightech customers, product distribution options, technologyproduct management considerations for marketing effectively, pricing, marketing communications, breakthrough versus incremental innovation marketing and measuring marketing effectiveness.

Prerequisites: none listed

Courseweave needs JavaScript to show sections, workloads and planning tools.