49-756 Product & Business Modeling

6 units, Carnegie Mellon University

This course explores the creation of business models for the problems that the students identified and intend to solve. In order for entrepreneurs to be successful, the ability to extract value from an innovation is essential. This course will introduce the business model framework and how to apply it to convert problem definitions and solution alternatives to economic value. Students will be able to interact persuasively with management to "sell" their product vision. Through teams, students will form specific approaches for business models for selected new business concepts and share them in class discussions.

Prerequisites: none listed

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