49-725 Business Models and Strategy

6 units, Carnegie Mellon University

This course explores how strategy and business models intertwine to shape the nature and success of a business. Both aspects will be illuminated from various perspectives, e.g. corporate and entrepreneurial, forprofit and notforprofit, products and services. Tools and methods will be introduced that allow a business to better understand and define itself and recognize its position in the market environment the assessment phase. This heightened understanding allows the business to make decisions on how to deliver the expected value to customers and stakeholders and differentiate itself from competition the implementation phase. Students will work individually and as teams to develop aspects of business strategy and business models for selected concepts. Students will present and discuss concepts in class and complete written task assignments. Focus will be on the selected texts as well as indicated supplemental reading material.

Prerequisites: none listed

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