49-722 Launching New Products

6 units, Carnegie Mellon University

This course focuses on the strategies and methods for building, leveraging, defending, and sustaining inspired new products and brands. During the course we will focus primarily on established consumer products and brands. Although, we will address how our learnings apply to B2B and entrepreneurial product launches. We will also discuss the actions required to bring a product to market, including understanding your target audiences' needs, values and lifestyles and the key elements of a launch plan.

Prerequisites: none listed

Offered: Fall 2026, Fall 2025

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