49-720 Managing Products and Brands

6 units, Carnegie Mellon University

This course is an introduction to the product lifecycle and brand management strategies. Through interactive lectures, case discussions, and assignments, students will learn planning, development and marketing tools to address common challenges across various industries. This course will emphasis the importance of cross-functional leadership for product and brand managers across aspects of marketing, engineering, accounting, and manufacturing. This is a required course in the MIIPS degree program. This course is only open to students in the MIIPS program.

Prerequisites: none listed

Offered: Spring 2027, Spring 2026

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