49-305 Customer Discovery for Tech Innovation

4.5 units, Carnegie Mellon University

This course guides students through determining the need for research, planning and executing several iterations of stakeholder (e.g., end users, customers, ...) engagements with different UX research methods, analysis of data, analyzing impact of findings on product design in technology domains. Given that extant data often are not prevalent to aid early product innovation decisions, the course is focused primarily on qualitative data, although some time is spent to source quantitative data and leverage a mixed approach.

Prerequisites: none listed

Offered: Spring 2027, Spring 2026

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