49-205 Tech Venture Marketing for Engineers

4.5 units, Carnegie Mellon University

Designed for engineers, this course will cover key strategic and tactical marketing concepts and methods: product adoption life cycle, customer segmentation, strategic market planning and tactical considerations, with special considerations for new high-tech engineering products and innovations. This course will equip technologists with a marketing perspective, equipping them to achieve market adoption and sales growth.

Prerequisites: none listed

Offered: Spring 2027, Spring 2026

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