46-891 Mining Unstructured Data

6 units, Carnegie Mellon University

Consumers leave footprints in the form of vast amounts of data regarding their thoughts, beliefs, experiences and even interactions on social media and other web 2.0 platforms. The application of unstructured data mining tools, such as text mining, can help firms derive high quality information from text and bring a critical competitive advantage. This course focuses on tools for analyzing unstructured text data for strategic decision making, with applications that include white space identification, understanding customer needs and perceptions of a brand, identifying market structure through user generated content, and demand forecasting with social media or customer review data.

Prerequisites: none listed

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