46-832 Marketing Research

6 units, Carnegie Mellon University

This course focuses on how to design, conduct, analyze and present a primary marketing research project completed by individual class students and/or teams. By learning about both the practical ?art? and ?science? of running a survey, conducting a focus group, administering an experiment or similar methodology, students build valuable, transferrable skills that can be used in product development, operations, human resources, leadership and many other areas throughout their careers.

Prerequisites: none listed

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