45-965 Service Management: Go-To-Market Strategy and Operations

6 units, Carnegie Mellon University

As the world's major economies have matured, they have become dominated by service providing organizations. These service focused businesses respond to the requirements of customers to satisfy some needs and leave certain experiences in their minds. This course addresses the strategic and operational aspects of managing service systems, with emphasis on specific issues from certain sectors (such as health care and consulting). The focus is: how can firms deliver excellent service while achieving business success? this means we have to understand and influence customers, anticipate actions by competitors and design the firm's internal mechanisms. 45-760 or knowledge of Probability and Statistics and Optimization is required

Prerequisites: 45-760 (min C)

Offered: Fall 2026, Fall 2025

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