45-908 Marketing for Entrepreneurship

6 units, Carnegie Mellon University

The purpose of this course is to apply basic marketing principles to start-up and early-stage businesses. The differences between marketing for start-up and early-stage entrepreneurial firms and traditional large businesses are: 1) no or limited marketing budgets to fund activities such as consumer and marketing research and advertising/marketing communications; and 2) lack of readily available historical data to analyze in order to determine marketing tactics and strategies. The constrained start-up and early-stage firm must learn how to design marketing approaches that will allow it to market within a highly constrained financial environment.

Prerequisites: none listed

Offered: Fall 2026, Fall 2025

Courseweave needs JavaScript to show sections, workloads and planning tools.