45-837 Marketing Strategy in the Age of Sustainability

6 units, Carnegie Mellon University

In an era where sustainability has become a central concern for businesses, this course explores the evolving responsibilities of companies in balancing economic success with environmental stewardship and social accountability. Historically, the primary goal of businesses was to maximize profits and shareholder value. However, the modern business landscape demands that companies also address their impact on the planet and society. This course delves into how sustainable marketing strategies can create value for customers while simultaneously preserving and enhancing environmental and human capital. Through a combination of lectures, case studies, exercises, and insights from industry experts, you will gain a comprehensive understanding of sustainable marketing principles across diverse sectors such as fashion, food, automotive, and technology. By the end of the course, you will be equipped with the knowledge and tools necessary to develop and implement marketing strategies that not only drive business success but also contribute to a more sustainable future.

Prerequisites: none listed

Offered: Fall 2026, Fall 2025

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