45-833 New Product Management

6 units, Carnegie Mellon University

The course focuses on the strategy for introduction of new products and services. In particular the course methodologies to enable you to: a) evaluate and value new product projects, b) identify opportunities, c) design and implement a conjoint study to refine and optimize the product, and d) tailor launch marketing plans to the product.

Prerequisites: 45-730 (min C)

Offered: Spring 2027, Fall 2026, Spring 2026, Fall 2025

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