45-720 Finance I

6 units, Carnegie Mellon University

This course provides an introduction to the field of marketing and experience in analyzing situations that marketing managers encounter. The course emphasizes marketing principles, analysis and strategy. Topics include marketing management, buyer behavior, product policy, pricing, distribution, advertising and promotion and competitive strategy. Concepts are applied through case studies, client presentations and the development of individual/team marketing plans.

Prerequisites: none listed

Offered: Fall 2026, Fall 2025

Courseweave needs JavaScript to show sections, workloads and planning tools.