17-692 Product Management Essentials

6 units, Carnegie Mellon University

This course prepares students to understand and use the essential product management concepts and practices of product innovation. Students will acquire the skills to compose a welldefined, worthwhile customer problem to solve, specify an innovative product solution concept, design, price and quantify a compelling customer value proposition, and set a path for continued product success. These skills are used in the critical, early stages of every new product or service idea. This 6unit course emphasizes learningbydoing to achieve the learning objectives. You will work on a handson, courselong project focused on a problem space selected by the student and approved by the instructor for course fit. Recitation sessions are remote and optional.

Prerequisites: none listed

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