17-629 Product Management Essentials II
6 units, Carnegie Mellon University
This course focuses on the business-side of product success, building upon students' prior learning and work on the customer-side of product success in 17-619 Product Management Essentials 1. Through a hands-on, experiential approach, students will develop a cohesive strategy and financial model for the product idea they explored in 17-619. Students will learn to make key strategic decisions, including defining product vision, product and technology strategy, product roadmap, and a multi-stage go-to-market strategy. They will use these decisions to build and analyze a financial model, incorporating revenue, expenses, profitability, and growth projections. Emphasis is placed on understanding how these strategic choices interconnect and impact financial outcomes. The course culminates in the development of a financially-backed business case to justify further investment in the product idea. By working through real-world scenarios, students will gain practical experience in applying product management concepts and developing the skills needed to build a successful product business.
Prerequisites: 17-619 (min B) or 17-692 (min B)
Offered: Spring 2027, Fall 2026, Spring 2026, Fall 2025
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