17-619 Product Management Essentials I
6 units, Carnegie Mellon University
This course (previously 17-692) introduces students to the core concepts and practices of product management and innovation, focusing on the early, critical phases of product development. Students will learn how to formulate well-defined customer problems, identify a precise target market, specify an innovative and differentiated product concept, and design a compelling value proposition that attracts customers. Through a hands-on, experiential approach, students will engage in a course-long project based on a real-world problem space that they select with instructor approval. The project will culminate in a well-defined new product concept, helping students apply the course concepts in a practical setting. This 6-unit course emphasizes learning-by-doing to achieve the learning objectives, ensuring students gain practical skills to guide them roles in product management, product design, product engineering, enterpreneurship and innovation management.
Prerequisites: none listed
Offered: Spring 2027, Fall 2026, Spring 2026, Fall 2025
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