14-844 Special Topics: Mobile Advertising

6 units, Carnegie Mellon University

The mobile advertising market has grown over 100B dollars with the popularity of mobile phone users. This course covers various mobile advertisement technologies, detailing their process workflow, their design and development principles, and how mobile applications can employ these ad technologies effectively. Students perform quantitative and qualitative evaluation of mobile ads using various SDK platforms for open source applications, with the objective of supporting business and technical decisions through practical interactions to learn how mobile ads and their placementsdelivery affect revenue generation. Students will provide their own development platforms. Loaner mobile phones will be provided if needed.

Prerequisites: none listed

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