05-315 Persuasive Design

12 units, Carnegie Mellon University

This project-based course focuses on the ethical, human-centered design and evaluation of persuasive technologies that aim to change users' attitudes, emotions, or behaviors in ways that benefit the self and/or society. In addition to exposing students to an array of psychological theories and strategies for implicit and explicit persuasion, the course will cover a variety of topics illustrating both the pitfalls and possibilities in designing for positive impact in HCI. The focal point of the class will be the semester project, for which student teams will iteratively conceptualize, prototype, implement, and evaluate a tool, system, or change to a ubiquitous computing environment that intends to stimulate and sustain belief or behavior change (such as reducing cognitive or social biases, building healthy or prosocial habits, or resisting other persuasive forces one encounters on a daily basis).

Prerequisites: none listed

Offered: Spring 2027, Fall 2026, Spring 2026, Fall 2025

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