04-612 Market Planning for High-Tech Innovation
12 units, Carnegie Mellon University
High Tech Industry More than any other industry, the High Tech industry routinely introduces discontinuous innovations. These products require a different market planning process for their market introduction. Many ideas or inventions emerging from research labs or private entrepreneurs never make it to the market. Those innovations face challenges during their journey from research, development and commercialization phases. This course will address how to manage hightech innovation through the commercialization phase. Market Planning To serve their markets enterprises develop business plans to articulate their business strategy and operation plans to achieve their goals. Market planning is the process used to develop and manage business plans. Market planning in hightechnology markets poses its own unique problems due to the market and technological uncertainty and the competitive volatility of hightech environments.
Prerequisites: none listed
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